
Pick Your Favorites
Pick Your Favorite Stories
Now that you have your 12 themes, it’s time to dig into each of these themes and find four (4) compelling topics and/or stories that build on each other and resonate with you. Your goal is to go through each of your 12 themes and pick 4 of the most interesting, compelling, or thought-provoking stories from your collection.
Some stories may already stand out to you while others may require you to reflect on them for a while. When going through each theme, ask yourself:
- Which of the topics and/or stories you have collected appeal to you?
- Which ones do you find to be the most interesting?
- Which ones stand out?
- Which one was unique enough to hold your interest?
- Which one would be fun to tell?
When you find a story that interests you, put it into one of the 4 slots. Then repeat the process until all 4 slots are complete. Then move on to the next theme and repeat the process until you have 48 stories total.
Remember that you only need to find four (4) stories for each of your 12 themes. Of course, that’s not a rule. You can find more but for now, focus on finding at least 4 stories worth telling for all 12 themes before moving on.
Emerging Patterns
This is a quick note to tell you that there is no telling what patterns might emerge from your research.
Don’t be surprised that during this point in the process, you suddenly see a pattern emerge from a single theme. This pattern may even convince you to niche down even more and change your entire podcast to focus on that single, resonating theme. The good news is: that’s okay! This is an expected byproduct of research.
They say that scientists call this the Eureka Moment where they see something in their research that no one else has seen and shout, “Eureka!” In reality, what scientists actually say is, “Well. That’s weird.” While shouting Eureka does make a discovery sound more exciting, it’s the weird observation that will draw you in. This is the secret about research nobody will tell you: you never would have seen it if you hadn’t done it!
Now, just when you thought your show was about one thing – pow – it changes! Or not. It’s your call but know that this is a perfect time to get crispy with what your podcast is about.
When finished, you should have 48 stories picked out (4 each from your 12 themes) ready to go.